The age that we are living in simply bombards us with advertising and we can’t seem to escape it. We are advertised to on billboards, on television, on social media, on mobile applications, and on every google search we make. And although we are so used to it that most of us tend to ignore it, these advertisements tend to shape our minds and thought processes. Sometimes we don’t even realize the impact these advertisements have on our day to day lives and decisions, they tend to alter our decisions without us having the slightest idea of it.
Today we will read about how these advertisements have helped as well as destroyed us as a generation of the millennials. Many mental illnesses are attributed to advertising and I want to assure you that if you are facing any mental healthcare related issue, we have a solution to your problem. Many Indians are turning to crowdfunding to help them pay for huge medical bills that are becoming a burden to them. Their best part about these online crowdfunding sites in India is the fact that they are debt free and easy to access. So don’t let anything stop you from prioritizing your mental health.
Advertising is the most powerful tool that humanity has at this hour. It’s a tool that’s been used since ages together, even before organized industries and media houses came together. And it has effects on our brain that can’t be ignored and we will address both the positive and negative impacts of advertising in this article.
The obvious positives of having advertising as part of our lives is the fact they can be used to promote awareness about mental healthcare and reduce any social stigma attached to it. Social stigma can do a lot to hamper a society’s growth and in this case also the scenario of mental health. So when advertisers come together to bring awareness about the futility of social stigmas they do more good for our mental health than we fathom. They allow us the freedom to do certain things that had previously been prejudiced against. It, therefore, helps us reduce the fear of being judged and burdened by the criticism of someone else.
Advertisers are in a constant effort to reach their target markets where they spend the most time, and that happens to be on their phones. So the advertisers entered the social media market to get their customers attention. What affects our mental health the most is the fact that more often than not they use their audience’s insecurities to market their products and some even go as far as to create insecurities in the minds of their viewers? This inevitably creates low self-esteem in the minds of people and especially youth and children, who are more susceptible to such social norms. Peer pressure on these sites adds to the mental stress that a teenager experiences, when they can’t match up to the standards put out by advertisers.
During a survey conducted on the effects of social media on mental health, 1500 people between the ages of 14 to 24 were interviewed. The results of the interview proved that Instagram has the worst effect on a person’s mental health followed by Facebook twitter and snapchat. YouTube was found to be the only such site that created a positive impact. The reason that Instagram, snapchat and twitter had a negative impact is it makes a person compare their lives with the lives of other people they follow who mostly showcase only their beautiful and good times. It also has an impact on sleep, promotes ideas about the ideal body image, which might depress people and make them feel like they aren’t beautiful enough thus creating a low self-esteem and insecurities in them.
Another factor why these social platforms create a negative impact is because it creates the fear of missing out, also known as FOMO. When there is a trend that gets viral and a person doesn’t know about it they are usually left out of conversations since they have nothing to contribute to it. And this is what creates FOMO. People have now started deriving self-worth and prominence based on the number of likes and thumbs up’s they get on social media. And this can not only affect your mental health but also bring about changes in your behaviour patterns and confidence.
WHO has predicted, based on studies and statistics, that by the year 2030 depression will rank as the 2nd if not first cause of death. This is how important mental health is to your wellbeing. So if you feel like you could use some professional help to know that you are worth it and beautiful and sort out all the negative thoughts in your head, there is nothing to be ashamed of in visiting a therapist. And like I have already told you, you can leave the financial burden of it on crowdfunding in India.